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標題Title: Web 2.0, social networks and the future
作者Authors: 賴育民
上傳單位Department: 國際企業系
上傳時間Date: 2012-1-10
上傳者Author: 賴育民
審核單位Department: 國際企業系
審核老師Teacher: 余泰魁
檔案類型Categories: 課堂作業Class Assignment
關鍵詞Keyword: Web 2.0, social networks and the future of market research
摘要Abstract: Market Research is often accused of failing to provide the insights sought by our
clients, and in an increasingly complex society we are challenged to embrace a
different model of thinking with different principles at its centre. We believe that
a Web 2.0 research platform and a social network approach offers marketing
research new tools to meet the challenges of the future.

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