尚未登入 請由此登入
 
 
 










知識分享平台Eshare檢視資訊View
返回前一頁Back
      [檢舉]

標題Title: Shaping product form based on consumers’ cognition
作者Authors: 李增坪
上傳單位Department: 企業管理系
上傳時間Date: 2009-11-28
上傳者Author: 李增坪
審核單位Department: 企業管理系
審核老師Teacher: 李增坪
檔案類型Categories: 論文Thesis
關鍵詞Keyword: Products form, cognition, Reflective design, image schema
摘要Abstract: In product design and development, it is important to investigate the true wants of target user group. Norman [1] suggested that the wants can be divided into three levels, namely, visceral level, behavioral level, and reflective level. Each level requires a different design. Among the three levels, reflective level refers to message, culture and self-image that transfer to the meaning of a product. Thus the point is how to catch the meaning of a product. This study uses the image schema method to identify the emotional response of the users when they watch the pictures of specific cultural content. Furthermore, this study extracts the design elements with strong emotional responses and applies to shape the form of product, hopefully to create attractive, sensitive, and cultural image products. A case study of new mobile phone shape design was conducted to verify the effectiveness of the proposed methodology.

檔案名稱
FileName
檔案大小
Size
檔案格式
Format
瀏覽次數
Browses
下載次數
Downloads
2009_11_2787bc2e.doc 704Kb doc 445 169
文件中檔案:
 

開啟檔案Download
開啟Ps檔
 
 
返回前一頁