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標題Title: The business environment’s perception from entrepreneurs, when starting a business. Case study: Entrepreneurs located in Tainan city, Taiwan
作者Authors: 巴清文,Jimmy Pin..等
上傳單位Department: 企業管理系
上傳時間Date: 2016-6-17
上傳者Author: 巴清文
審核單位Department: 企業管理系
審核老師Teacher: 黃峰蕙
檔案類型Categories: 專題報告Project Report
關鍵詞Keyword: business environment, entrepreneurship, perception
摘要Abstract: “Worldwide, there are about 300 million persons trying to start about 150 million businesses.
About one third will be launched, so you can assume 50 million new firm births per year.” (Krol, 2012).
“Entrepreneurship means different things to different people. Some imagine tech geniuses with Silicon Valley startups, while others picture small business owners opening up their shop doors on Main Street.” (Fernandes, 2016).
Nowadays, in the business area, the term “entrepreneurship” yields to something challenging due to the absence of definition (Gutterman, 2012). Basically, the researches tended to focus on the economic side of an entrepreneur: “merchants who were willing to assume the risks of purchasing items at certain prices while there was uncertainty about the prices at which those items could eventually be resoled” (Gutterman, 2012).
Therefore, the definition “entrepreneurship” will strongly depend on the perception and the credits people will give to it.

To settle a business somewhere involves factors that are related to the environment that surrounds the actors. Thus, the purpose of this research is focused on the motivations that yields entrepreneurs from different background, to launch their businesses in one unique place: Tainan city, Taiwan.

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