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標題Title: Design Patent Map: An Innovative Measure for Corporative Design Strategies
作者Authors: 陳重任,Alfred Chen..等
上傳單位Department: 視覺傳達設計系
上傳時間Date: 2009-11-30
上傳者Author: 陳重任
審核單位Department: 視覺傳達設計系
審核老師Teacher: 陳重任
檔案類型Categories: 論文Thesis
關鍵詞Keyword: Design, Patent, Map, Innovation, Strategy
摘要Abstract: The design patent map is one of the essential
strategic measures for formulating design strategies. Because
the design patent is considered less definite than other patent
categories, it is relatively difficult to create a design patent
map. No study has been discovered in a worldwide search of
patent documents or publications that is relevant to design
patent maps, proving the innovative nature of this study. The
authors have extracted 96 representative works for bicycle
frame design patents that were published from 1992 to 2003
and have used them as the study samples. To ensure precise
interpretation of the technical data of bicycle frames and to
create the design patent map, the authors have interviewed 11
design patent examiners who have an average of 10 years of
experience in patent examination, and are currently working
in the Taiwan Intellectual Property Office. Based on the matrix
for the available patenting capability and the degree of need
for patents, the authors have further converted the design
patent map into nine feasibly specific design strategies: (1)
overall seizure, (2) expansion, (3) closing-in, (4) envelopment,
(5) dispersion, (6) pincer attack, (7) division, (8) deviation,
and (9) abandonment. As a result, enterprises will be able
to employ the design patent map developed in this study to
customize their own design strategies. Such a strategic measure
will soon become a new competitive edge for enterprises with
the arrival of the knowledge economy era.

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