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標題Title: Is the Advertising Effect of Virtual Experience Always Better or Contingent Upon Different Travel Destinations?
作者Authors: 萬金生,曹勝雄,張雅莉,邱文彬..等
上傳單位Department: 餐旅管理系
上傳時間Date: 2010-6-25
上傳者Author: 萬金生
審核單位Department: 餐旅管理系
審核老師Teacher: 萬金生
檔案類型Categories: 論文Thesis
關鍵詞Keyword: Brochures; Comprehensive advertising effects; Natural parks and theme parks; Virtual experience
摘要Abstract: Virtual experience has started to play a significant role in marketing and promotion of the tourism industry. This study aimed to examine the comprehensive advertising effects of the interaction between the methods of presentation (Brochures and Virtual experience) and the types of travel destination (Natural parks and Theme parks). The results of the experimental study demonstrated that methods of advertisement using virtual experience had a greater effect on theme parks than natural parks. Additionally, the effects of using brochures and virtual experience as advertising methods did not reveal any significant differences when directed at natural parks. This research concluded that it is critical to take into consideration the characteristics of the promoted targets when choosing the appropriate media of advertising.

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2010_6_431be852.pdf 6Kb pdf 259 37
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