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標題Title： |
Measuring the Post-Adoption Customer Perception of Mobile Banking Services
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作者Authors： |
余泰魁,Fang..等
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上傳單位Department： |
國際企業系
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上傳時間Date： |
2009-10-10
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上傳者Author： |
余泰魁
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審核單位Department： |
國際企業系
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審核老師Teacher：
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余泰魁
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檔案類型Categories： |
論文Thesis
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關鍵詞Keyword： |
mobile banking services
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摘要Abstract： |
With liberalization and internalization in the financial market and progress in information technology, banks
face dual competitive pressures to provide service quality and administrative efficiency. That these recent developments
are fueled by technology might misleadingly suggest that the adoption of mobile banking is largely
based on technological criteria. The purpose of this study is to establish a better measurement model for postadoption
user perception of mobile banking services. Based on 458 valid responses of mobile banking users, the
results show that the instrument, consisting of 21 items and 6 factors, is a reliable, valid, and useful measurement
for assessing the postadoption perception of mobile banking.
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2009_10_6e1a695d.pdf
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