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標題Title: The web sites of international tourist hotels and tour wholesalers in Taiwan
作者Authors: 萬金生
上傳單位Department: 餐旅管理系
上傳時間Date: 2009-10-28
上傳者Author: 萬金生
審核單位Department: 餐旅管理系
審核老師Teacher: 萬金生
檔案類型Categories: 論文Thesis
關鍵詞Keyword: Internet; Marketing; Web sites; Content analysis
摘要Abstract: This study evaluates the web sites of international tourist hotels and tour wholesalers in Taiwan. The evaluation system consists of
three general user criteria: user interface, variety of information and online reservation. Results show that 50 percent of the total
sample of hotels and tour wholesalers have already established web sites. Among these ‘‘user interface’’ was rated highest among the
three categories. ‘‘Variety of information’’ received the lowest rating. More tourist hotels provide on-line reservation systems than
do tour wholesalers. Results also indicate that the use of the Internet in Taiwan’s tourism/hospitality industry is primarily for
advertising, not marketing. In conclusion, it is suggested that, in regard to Internet marketing, tourist hotels and tour wholesalers
work closely with information industries. r 2002 Elsevier Science Ltd. All rights reserved.

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2009_10_4cbca513.pdf 104Kb pdf 1179 1546
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