尚未登入 請由此登入
 
 
 










知識分享平台Eshare檢視資訊View
返回前一頁Back
      [檢舉]

標題Title: The Virtually Promised Land –The Transformation of The Concept of Packaging Design for Digital Era
作者Authors: 黃國禮
上傳單位Department: 視覺傳達設計系
上傳時間Date: 2009-11-16
上傳者Author: 黃國禮
審核單位Department: 視覺傳達設計系
審核老師Teacher: 黃國禮
檔案類型Categories: 論文Thesis
關鍵詞Keyword: packaging design, eCommerce, interactive design
摘要Abstract: It can be traced back through history that packaging has been used as a “silent protector” to preserve food and to protect goods for thousands of years. According to the development of commerce and the rise of modern supermarkets, the role of packaging has been expanded from a role as a “silent protector” to that of a “silent salesman”. These roles reveal that packaging can not only protect but can also promote products. This means that packaging can include all kinds of physical and visual elements which can be used in physically packing the goods and visually communicating with consumers. Since the introduction of eCommerce in the early 1990’s, online shopping has gradually caught the consumers’ gaze. However, many researchers have identified that consumers find it difficult to buy online due to poor product presentation and insufficient product information that they can easily obtain these functional advantages from a physical packaging in order to help them to make purchasing decisions. Due to that computer screens have replaced physical shelves, pictures replaced elaborate physical products and virtual spaces replaced real environments, online consumers do not have contact with products directly that they are used to physically manipulate products before purchasing decisions been made in physical environments. In this circumstance, they need to imagine the existence of physical products in the virtual environment. The lack of sufficient visual impact and information provision means that packaging cannot fully act the role of a “silent salesman” under this trading platform. This research explored the historical position of packaging for eCommerce and those benefits that packaging could bring to online shoppers, based on literature review and real world observation. The focus that was on the interaction among visual packaging functions, consumers and eCommerce was to discover the needs (packaging functions provision and consumers’ requirements satisfaction) of the activity (shopping online). We took reviews that considered the function of packaging, online consumer behavior and the difference between packaging and advertising, to discuss the packaging thinking which could be potentially transferred to the virtual world in order to continue the function of packaging. This research intends to identify the innovation of packaging thinking that can be employed in a digital context for “online packaging” design in order to help eCommerce sales and online consumers’ shopping experience. This aspect would provide the academia and the industry with a fresh view of packaging thinking.

檔案名稱
FileName
檔案大小
Size
檔案格式
Format
瀏覽次數
Browses
下載次數
Downloads
2009_11_0d89c8e8.pdf 269Kb pdf 924 247
文件中檔案:
 

開啟檔案Download
 
 
返回前一頁