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標題Title: A study of the visitors’ perception toward educational activities, ranch resources, and experiential value of Green Ranch.
作者Authors: 梁仲正,陳泰佑..等
上傳單位Department: 餐旅管理系
上傳時間Date: 2011-6-6
上傳者Author: 梁仲正
審核單位Department: 餐旅管理系
審核老師Teacher: 梁仲正
檔案類型Categories: 研究生論文報告Thesis
關鍵詞Keyword: experience marketing, experience value, visitor satisfaction, revisiting willingness.
摘要Abstract: The purpose of this study was to investigate the visitors’ perception toward educational activities, ranch resources, and experiential value of Green Ranch. It examined the relationships among experience marketing, experience value, activity satisfaction, and the revisiting willingness.

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2011_6_1f5484a5.doc 24Kb doc 230 18
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