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標題Title: A general framework for Kansei engineering system
作者Authors: 楊智傑,Meng-Dar..等
上傳單位Department: 多媒體與電腦娛樂科學系
上傳時間Date: 2009-11-16
上傳者Author: 楊智傑
審核單位Department: 多媒體與電腦娛樂科學系
審核老師Teacher: 楊智傑
檔案類型Categories: 論文Thesis
關鍵詞Keyword: Affective responses, Product form features, Consumer segmentation, Affective response dimension selection, Product form feature selection
摘要Abstract: In this study, a general framework for Kansei engineering system (KES) is proposed. KES, as a kind of consumer-oriented technology, facilitates product designs that elicit positive consumer affective responses (CARs) and investigates the influences of the product form features (PFFs). This proposed KES framework extends those already existing by introducing three important concepts: 1) consumer segmentation (CS), 2) affective response dimension selection (ARDS), and 3) product form feature selection (PFFS). The purpose of the ARDS approach is to choose suitable adjectives to describe CARs. The PFFS methodology aims to pin point critical PFFs that influence the CARs of the product design. The proposed framework for KES brings out several useful instruments for the application in product design and demonstrates its potential for facilitating the product development process. This paper describes important concepts related to this proposed framework and reviews from the literature a suitable methodology, which can be used to implement the procedures of this framework. Preliminary results from the authors’ recent studies are also summarized. However, more future studies using different kinds of products are still needed to verify the effectiveness of the proposed KES framework.

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